Bluefish Raises $43M to Own the 'Agentic Marketing' Category
Here's a problem most companies haven't even realized they have: when someone asks ChatGPT or Perplexity about your product, what does the AI say? And can you control it?
Bluefish just raised $43 million Series B to answer that question. Threshold Ventures and NEA co-led, with Amex Ventures, Salesforce Ventures, Bloomberg Beta, and TIAA Ventures piling in. Total funding now $68 million.
The platform monitors millions of AI prompts and responses daily across ChatGPT, Claude, Perplexity, Google AI, and Amazon Rufus. About 10% of the Fortune 500 already use it β Adidas, American Express, LVMH, Ulta Beauty, Hearst β across 12+ verticals. What they're doing is tracking how AI agents represent their brands, then optimizing their presence in those AI-generated responses.
This is the SEO-to-AIO shift happening in real time. For two decades, brands optimized for Google's search algorithm. Now the discovery layer is shifting to AI agents that synthesize answers instead of listing links. The brands that figure out how to show up in agent-generated responses will win. The ones that don't will become invisible.
Bluefish coined the term 'Agentic Marketing' and they're running hard to own it before anyone else does. Plans include international expansion and deeper product investment.
https://www.bluefishai.com
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Bluefish just raised $43 million Series B to answer that question. Threshold Ventures and NEA co-led, with Amex Ventures, Salesforce Ventures, Bloomberg Beta, and TIAA Ventures piling in. Total funding now $68 million.
The platform monitors millions of AI prompts and responses daily across ChatGPT, Claude, Perplexity, Google AI, and Amazon Rufus. About 10% of the Fortune 500 already use it β Adidas, American Express, LVMH, Ulta Beauty, Hearst β across 12+ verticals. What they're doing is tracking how AI agents represent their brands, then optimizing their presence in those AI-generated responses.
This is the SEO-to-AIO shift happening in real time. For two decades, brands optimized for Google's search algorithm. Now the discovery layer is shifting to AI agents that synthesize answers instead of listing links. The brands that figure out how to show up in agent-generated responses will win. The ones that don't will become invisible.
Bluefish coined the term 'Agentic Marketing' and they're running hard to own it before anyone else does. Plans include international expansion and deeper product investment.
https://www.bluefishai.com
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