Coframe Raises $25M Series A for Websites That Rewrite and Test Themselves
Your website shows every visitor the same page. Coframe wants it to show each one a different page, and to redesign itself every day. The San Francisco company raised a $25 million Series A, bringing total funding to $35 million.
Khosla Ventures and Hanabi Capital co-led, with participation from "leaders at OpenAI, Anthropic, and Google DeepMind". No valuation was disclosed. Founder and CEO Josh Payne previously co-founded Autograph with Tom Brady and wrote GPT-Migrate, an early autonomous coding agent. Coframe has also acquired companies founded by two early Optimizely executives, who now run go-to-market and revenue optimization.
The product plugs into a company's site or ad campaigns and keeps generating, testing and deploying variants. Under the hood is a transformer trained on user behavior across hundreds of millions of sessions a month, plus a team of agents in fixed roles: strategist, designer, software engineer, QA and data scientist. The company claims more than $300 million in incremental customer revenue, a 39% experiment win rate, and conversion lifts of 158% at Dropbox, 410% at Replit and 60% at Cash App. All of those are company numbers. Coframe is also working with OpenAI on ChatGPT ads, optimizing the ad and its landing page as one loop. The release doesn't say how the money will be spent beyond a roadmap that adds apps and email.
This is the autoresearch loop pointed at revenue: one editable surface, one metric, agents that propose, ship and measure. It works for the same reason it works on code, because the scoring is cheap and automatic. The interesting line is about the future, where more traffic comes from AI agents shopping on people's behalf. A page that optimizes itself for human clicks and a page that optimizes for agent buyers might want very different things.
Source: https://www.prnewswire.com/news-releases/coframe-raises-35-million-to-build-the-living-internet-302933460.html
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Khosla Ventures and Hanabi Capital co-led, with participation from "leaders at OpenAI, Anthropic, and Google DeepMind". No valuation was disclosed. Founder and CEO Josh Payne previously co-founded Autograph with Tom Brady and wrote GPT-Migrate, an early autonomous coding agent. Coframe has also acquired companies founded by two early Optimizely executives, who now run go-to-market and revenue optimization.
The product plugs into a company's site or ad campaigns and keeps generating, testing and deploying variants. Under the hood is a transformer trained on user behavior across hundreds of millions of sessions a month, plus a team of agents in fixed roles: strategist, designer, software engineer, QA and data scientist. The company claims more than $300 million in incremental customer revenue, a 39% experiment win rate, and conversion lifts of 158% at Dropbox, 410% at Replit and 60% at Cash App. All of those are company numbers. Coframe is also working with OpenAI on ChatGPT ads, optimizing the ad and its landing page as one loop. The release doesn't say how the money will be spent beyond a roadmap that adds apps and email.
This is the autoresearch loop pointed at revenue: one editable surface, one metric, agents that propose, ship and measure. It works for the same reason it works on code, because the scoring is cheap and automatic. The interesting line is about the future, where more traffic comes from AI agents shopping on people's behalf. A page that optimizes itself for human clicks and a page that optimizes for agent buyers might want very different things.
Source: https://www.prnewswire.com/news-releases/coframe-raises-35-million-to-build-the-living-internet-302933460.html
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